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Controversial development due for rebrand

by Charlie Bond

Controversial development due for rebrand

The Civic Complex development, which will see a new theatre and offices built in the centre of Tunbridge Wells, is to be rebranded as Calverley Square in a bid to shake the perception it is a council vanity project.

Members of Tunbridge Wells Borough Council were told of the change today, with the new name being applied to the project as a whole as of Friday. Names and addresses for the individual components of the new development have yet to be decided.

Explaining the move, Cllr Tracy Moore said: “The name civic development is a little bit dry and does not mean much to many people.

“Even though we have been talking about it for years we still have people who are not really clear on what it entails.

“So Calverley square is four elements, it’s the underground car park, the office –  which will allow the council to be run more efficiently as well as create space for local businesses – the new public square between the two buildings, and finally the theatre.”

Cllr Moore said the project will be: “An investment in the town for the benefit of future generations in the borough.”