Why local businesses want to be in theknow
They key to the success of any new media, be it print or online, is the support of the business community. We hear from four local businesses who have signed up to be our launch partners
THOMAS MANSFIELD SOLICITORS
As a resident of Tunbridge Wells, I was absolutely delighted when the Times ran their first edition. Like everyone else I have a busy life, but I like to know what is happening in the local community.
The paper brought me all the relevant information in a good quality format and immediately filled a knowledge gap in keeping up-to-date with events in Tunbridge Wells.
It also offered an important platform for my business to showcase its talent, which is why, for the first time, we decided to get into print advertising.
When we heard that the Times was going to launch a digital platform, I immediately knew I wanted to be a part of it because an online platform will fill the void that the newspaper could not reach.
It will greatly assist in our marketing campaigns because, unlike the newspaper, we will obtain instant feedback on the numbers and demographics of the visitors landing on the site, which will assist us in focusing on our target audience.
Like the newspaper, I believe theknow website is in the right place at the right time because, more than ever, people use their computers, phones and tablets to search online not only for local news and events but for plumbers, cars, houses and solicitors.
Neill Thomas, Partner
BALDWINS TRAVEL GROUP
Baldwins Travel Group is delighted to partner with One Media on their new digital platform.
Online and social media channels are vital to the success of our business, from brand awareness through to promoting events, etc. It’s important for us to ensure we are reaching the right demographic/target audience. theknow matches our client profile, so this will be a fantastic channel for us to reach a new audience.
Nick Marks, Joint Managing Director
NUFFIELD HEALTH TUNBRIDGE WELLS HOSPITAL
Nuffield Health Tunbridge Wells Hospital has worked closely with SO magazines and the Times of Tunbridge Wells for some time now, and are proud to be a part of theknow.
We know our customers want premium products and services and will use new online technology for advice and bookings. theknow provides us with a great platform to share what we can offer the local people of Tunbridge Wells, and we very much look forward to being a part of it.
Amy Martin, Business Development Assistant
rtwskin have always been at the forefront of digital communication and we have now joined as launch partners with theknow platform provided by Markerstudy (SO Tunbridge Wells magazine) – one of the most active and forward-looking companies in Tunbridge Wells.
We have been working with SO TW for many years and we are confident that we will increase our interaction with our patient database, whilst it will also enable us to provide more interesting and informative information for those looking for the services we provide within the Dermatology, Aesthetic Medicine and Travel Clinic fields.
Our clients come from all walks of life with a multitude of issues, not just from Kent and Sussex but nationwide, and even sometimes from international locations.
We have one of the largest and most well equipped medical laser clinics in the world and we need to let local people know about it.
We have many projects in place for this year, which is why we have chosen to partner with theknow.
John Sheffield, Chairman and Registered Manager & Laser Protection Supervisor